Ultra-fine contrast, brilliant brightness

Quantum Mini LED Full Array

Dark scenes reveal subtle shadows you might miss on other TVs, while bright scenes shine with lifelike intensity. Precisely controlled lighting zones work together to deliver this enhanced viewing experience, making movies and shows more immersive.

The power behind the stunning picture

NQ4 AI Gen2 Processor

The advanced powerhouse behind your TV’s performance, the NQ4 AI Gen2 Processor analyzes and enhances content in real time, delivering sharper images, smoother motion, and more vibrant colors. From fast-paced action scenes to quiet dramatic moments, everything looks more lifelike and engaging. Combined with advanced sound processing, it creates a truly cinematic experience in your home.

Compared to 2026 AI Neo QLED 4K (NQ4 AI Processor)

Brings smooth motion to sports and tear-free gaming

Motion Xcelerator 144Hz

Get the edge in fast-paced games and sports with ultra-smooth 144Hz performance.³ Variable Refresh Rate technology dynamically matches your display to the game, eliminating stutter and tearing when you need responsiveness most.

Transforms your favorite content to captivating 4K resolution

4K AI Upscaling

Watch your favorite shows and videos in stunning detail. Advanced AI processing upscales your content to captivating 4K resolution, ensuring sharp visuals and smooth picture quality, whether you're streaming, gaming or watching movies

Elevate your 4K viewing with superb brightness and vivid colors

NQ HDR+

Upgrade your viewing pleasure with stunning brightness and dynamically adaptive scenes in 4K resolution. NQ HDR+ delivers a more vibrant color experience enhanced by a higher dynamic range, making your favorite content look more rich and lifelike

See a world of vibrant colors enhanced by AI

Color Booster Pro

Experience every scene in richer, more vibrant colors. AI⁵ transforms hues in real-time for dynamic, lifelike visuals, making every moment more immersive and unforgettable.

Transform content to HDR-like quality

Auto HDR Remastering

Intelligently transforms SDR content to HDR-like quality with brighter highlights, more vibrant colors, and clearer details for a dazzling picture.

See your favorite content the way you want it

AI Customization Mode

Automatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes

Pictures with true depth

Real Depth Enhancer

Analyzes and enhances every scene, intelligently adjusting foreground contrast to create lifelike depth. The result is a more three-dimensional picture where images naturally pop with realistic dimension, just like your eyes perceive the real world. Works seamlessly with all your favorite content.

Expert-validated color and skin tones for a realistic picture.

Pantone Validated®

With color validated by the experts at Pantone, you can be sure colors look realistic and skin tones accurately shown, for a vibrant and true-to-life picture.

Over a billion colors that stay true, even in the brightest scenes

100% Color Volume with Quantum Dot

Appreciate every beautiful shade of color with incredible precision. The nano-sized Quantum Dots can display the entire color spectrum,* so you can admire billions of shades at any brightness level.

Ask your companion anything. Samsung Vision AI is here.

Samsung Vision AI Companion

Getting assistance from AI is now more engaging with Vision AI Companion on your TV. Whether you ask about your content or everyday topics, it instantly delivers video and image responses through multiple AI agents — offering a rich, personalised experience on the big screen.

Your command, your match — AI-enhanced football viewing

AI Football Mode

With AI Football Mode, you can watch football with picture and sound settings designed specifically for the sport. AI-driven optimization delivers richer colors, dynamic contrast and crystal-clear commentary — so you can follow the game's passes and cheers with professional-level clarity

Separate and control audio layers — voice, music and sound effects — with one command

AI Sound Controller Pro

AI Sound Controller Pro uses AI to analyse audio in real time, separating it into three tracks — voice, background music and sound effects. Adjust each track’s volume with the on-screen menu or voice commands, and enjoy a listening experience tailored to your favourite shows, movies and games

Make your own mood-matching wallpapers with AI

Generative Wallpaper

With Generative Wallpaper, your TV can create stunning, one-of-a-kind images that reflect the moment and transform the ambiance of your home. Simply choose keywords for the atmosphere you want — whether you are hosting a party, enjoying time with family or relaxing — and let AI work its magic

Get ultra-smooth motion for games up to 144Hz

Motion Xcelerator 144Hz

Get the edge in fast-paced games and sports with ultra-smooth 144Hz performance.³ Variable Refresh Rate technology dynamically matches your display to the game, eliminating stutter and tearing when you need responsiveness most.

Play smarter — perfect settings, every match

AI Gaming Optimiser

Dive straight into the action with AI Gaming Optimiser. Using real‑time screen analysis, it instantly recognises your game’s genre and applies the optimal settings automatically — no menus, no hassle, just seamless, genre‑optimised performance

Tear-free, stutter-free, low latency HDR gaming

FreeSync Premium Pro

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, AMD FreeSync™ Premium Pro provides a true HDR gaming experience. It combines smooth gaming at peak performance and exceptional high dynamic range visuals, all while maintaining low latency for seamless gameplay.

Fine-tune your game settings as you play

Game Bar

Optimise your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens

Personalise your screen experience

One UI Tizen

One UI Tizen delivers a seamless and consistent Samsung device experience. Samsung Tizen OS lets you take advantage of the latest innovative Samsung features — including quick access to the content you love, convenient AI management and powerful protection with Samsung Knox Security. Plus, One UI Tizen will support Tizen OS upgrades for next seven years, bringing you the latest apps & services.

The best of TV. All for free.

Samsung TV Plus

Dive into a vast collection of movies, hit shows and live news. Samsung TV Plus brings you livestream events, top-tier Creator Channels, and is a premier destination for K-content. It comes installed for free on your TV — no payment, subscription or setup required

Find world-famous galleries in your TV

Art Store

Art Store gives you access to over 5,000 works from the world's leading museums and artists. Samsung’s art experts curate selections throughout the year, helping you discover pieces that suit each season or moment.

Access useful info throughout the day even when your TV is off

Now Brief

Stay informed even when the TV is off. Your daily info screen uses widgets to show what matters at a glance — including the weather, daily agenda, reminders and smart-home updates. Activated by voice or when you approach your TV, it delivers information right when you need it

Your privacy. Secured.

Samsung Knox Security

Samsung Knox Security helps keep your TV protected at all times. Sensitive data such as passwords stays safeguarded, connected IoT devices are actively monitored and harmful apps or sites are blocked automatically. With ongoing security updates, your TV stays secure and ready for safe viewing.

Personalise your screen experience

One UI Tizen

One UI Tizen delivers a seamless and consistent Samsung device experience. Samsung Tizen OS lets you take advantage of the latest innovative Samsung features — including quick access to the content you love, convenient AI management and powerful protection with Samsung Knox Security. Plus, One UI Tizen will support Tizen OS upgrades for next seven years, bringing you the latest apps & services.

Control your TV from your mobile phone

Quick Remote

Through your SmartThings mobile app you can access key Samsung Tizen TV features such as media, features, ambient mode and menu. Quick Remote can also act as your TV remote allowing you to change channels, adjust the volume, and much more right from your phone.

Stay connected to your pets while you're away

Pet Care

Use your TV as a pet-sitting assistant while you're outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet's favourite content to calm them down

Your Galaxy media, instantly on the big screen

Storage Share

Enjoy your favourite moments on a bigger screen with ease. Storage Share lets you stream photos, videos and more from your Galaxy devices directly to your TV. With automatic detection of nearby devices, sharing content across Samsung devices feels seamless and effortless

Manage energy with intelligent analysis

AI Energy Mode

Make energy management easy with SmartThings. By turning on AI Energy Mode, it auto-detects surrounding light levels and analyses usage behaviors to adjust the brightness. It also analyses the content scene-by-scene to subtly adjust brightness and help manage energy consumption where possible.

Transform your TV into a karaoke stage

Karaoke

Transform your TV into a karaoke stage, with your phone as the mic or wireless microphones. Start singing with friends and family, filling your living room with fun, energy and lively entertainment

Charge it with light

SolarCell Remote

With a solar panel on its back, our SolarCell Remote is charged by light — no need for disposable batteries. And with smart features like a built-in microphone and voice assistant, this remote is innovative in more ways than one.