Feel the full power of AI in 4K

NQ4 AI Gen2 Processor

The NQ4 AI Gen2 Processor uses the power of 20 AI neural networks to optimise picture and sound quality. The result is impressive performance, whether you're streaming shows, playing video games or watching live sports.

Compared to 2026 AI Neo QLED 4K (NQ4 AI Processor)

Pure contrast radiating from each pixel

OLED HDR

Our processor analyses each scene and boosts for brightness. Working with self-illuminating pixels, OLED HDR provides a beautifully bright screen with improved contrast, which brings hidden details to light.

Deep blacks, clean whites and lively colours

OLED

Samsung’s unique OLED expresses deep blacks, clean whites and a full range of lively colours. With cutting-edge, self-illuminating pixels, what you see is a picture that's pure, bright and always stands out.

Upscale content into a 4K experience

4K AI Upscaling

Watch your favourite content in more brilliant detail with 4K AI Upscaling. The NQ4 AI Gen2 Processor can take content and enhance it up to 4K resolution with 20 AI neural networks — all while maintaining sharp and smooth picture quality.

Intelligently enhanced colour expression with AI

Colour Booster Pro

Colour Booster Pro uses AI to recognise each scene and enhance colour expression accordingly. The result is imagery that appears more vivid and dynamic, creating a viewing experience that feels remarkably realistic.

Enjoy HDR-like quality even with SDR content

Auto HDR Remastering

Using deep learning algorithms, Auto HDR Remastering learns to identify SDR and HDR content, and then converts SDR content into brilliant HDR-like quality. Now you can enjoy brighter highlights, clearer details and more vibrant colours throughout your viewing experience.

Immerse yourself in the optimal picture settings tailored to your preference

AI Customisation Mode

With AI Customisation Mode, the AI Processor can automatically detect the type of content you’re watching — sports, movies or everyday viewing — and adjust picture settings according to your preferences

Depth perceived just as a person’s eyes would

Real Depth Enhancer

Watch the figures on screen stand out with more realism. Real Depth Enhancer increases the contrast between the objects in the foreground from the background — mirroring how a human eye processes depth. So when you're watching a nature documentary, it really looks like the rhinos are marching toward you.

Enjoy authentic colour validated by PANTONE, only on Samsung screens

PANTONE Validated

Meet fully authentic colour validated by PANTONE. As a trusted symbol of colour fidelity by industry experts, ‘PANTONE Validated’ certifies the accurate expression of 2,140 PANTONE colours and 110 skin tone shades. Enjoy more accurate, comfortable viewing on a ‘PANTONE Validated’ TV.

Ask your companion anything. Samsung Vision AI is here.

Samsung Vision AI Companion

Getting assistance from AI is now more engaging with Vision AI Companion on your TV. Whether you ask about your content or everyday topics, it instantly delivers video and image responses through multiple AI agents — offering a rich, personalised experience on the big screen.

Your command, your match — AI-enhanced football viewing

AI Football Mode

With AI Football Mode, you can watch football with picture and sound settings designed specifically for the sport. AI-driven optimization delivers richer colors, dynamic contrast and crystal-clear commentary — so you can follow the game's passes and cheers with professional-level clarity

Separate and control audio layers — voice, music and sound effects — with one command

AI Sound Controller Pro

AI Sound Controller Pro uses AI to analyse audio in real time, separating it into three tracks — voice, background music and sound effects. Adjust each track’s volume with the on-screen menu or voice commands, and enjoy a listening experience tailored to your favourite shows, movies and games

Make your own mood-matching wallpapers with AI

Generative Wallpaper

With Generative Wallpaper, your TV can create stunning, one-of-a-kind images that reflect the moment and transform the ambiance of your home. Simply choose keywords for the atmosphere you want — whether you are hosting a party, enjoying time with family or relaxing — and let AI work its magic

Next-level gaming performance from start to finish

Premium Gaming Pack

With Premium Gaming Pack, gameplay feels immersive from start to finish. It enhances your setup with features designed for smooth and responsive play. Motion Xcelerator 120Hz, NVIDIA G-SYNC and AMD FreeSync Premium work together to keep motion clear and fluid, reducing tearing for smoother, stable visuals.

Get motion clarity games up to 120Hz

Motion Xcelerator 120Hz

'With exceptional motion enhancements, Motion Xcelerator 120Hz provides differentiated motion performance to support VRR games up to 4K 120Hz, so you can conquer your opponents — even in fast‑paced gameplay.

Ultra-smooth, ultra-fast responsive gameplay

G-Sync Compatible

Validated by NVIDIA to provide a good variable refresh rate (VRR) experience for tear-free, stutter-free gaming. Technology that reduces screen tearing and stuttering which provides smoother gameplay and enhanced immersion

Play smarter — perfect settings, every match

AI Gaming Optimiser

Dive straight into the action with AI Gaming Optimiser. Using real‑time screen analysis, it instantly recognises your game’s genre and applies the optimal settings automatically — no menus, no hassle, just seamless, genre‑optimised performance

Tear-free, stutter-free, low latency HDR gaming

FreeSync Premium

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, AMD FreeSync™ Premium provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.

Fine-tune your game settings as you play

Game Bar

Optimise your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens

Personalise your screen experience

One UI Tizen

One UI Tizen delivers a seamless and consistent Samsung device experience. Samsung Tizen OS lets you take advantage of the latest innovative Samsung features — including quick access to the content you love, convenient AI management and powerful protection with Samsung Knox Security. Plus, One UI Tizen will support Tizen OS upgrades for next seven years, bringing you the latest apps & services.

The best of TV. All for free.

Samsung TV Plus

Dive into a vast collection of movies, hit shows and live news. Samsung TV Plus brings you livestream events, top-tier Creator Channels, and is a premier destination for K-content. It comes installed for free on your TV — no payment, subscription or setup required

Find world-famous galleries in your TV

Art Store

Art Store gives you access to over 5,000 works from the world's leading museums and artists. Samsung’s art experts curate selections throughout the year, helping you discover pieces that suit each season or moment.

Access useful info throughout the day even when your TV is off

Now Brief

Stay informed even when the TV is off. Your daily info screen uses widgets to show what matters at a glance — including the weather, daily agenda, reminders and smart-home updates. Activated by voice or when you approach your TV, it delivers information right when you need it

Your privacy. Secured.

Samsung Knox Security

Samsung Knox Security helps keep your TV protected at all times. Sensitive data such as passwords stays safeguarded, connected IoT devices are actively monitored and harmful apps or sites are blocked automatically. With ongoing security updates, your TV stays secure and ready for safe viewing.

Personalise your screen experience

One UI Tizen

One UI Tizen delivers a seamless and consistent Samsung device experience. Samsung Tizen OS lets you take advantage of the latest innovative Samsung features — including quick access to the content you love, convenient AI management and powerful protection with Samsung Knox Security. Plus, One UI Tizen will support Tizen OS upgrades for next seven years, bringing you the latest apps & services.

Control your TV from your mobile phone

Quick Remote

Through your SmartThings mobile app you can access key Samsung Tizen TV features such as media, features, ambient mode and menu. Quick Remote can also act as your TV remote allowing you to change channels, adjust the volume, and much more right from your phone.

Stay connected to your pets while you're away

Pet Care

Use your TV as a pet-sitting assistant while you're outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet's favourite content to calm them down

Your Galaxy media, instantly on the big screen

Storage Share

Enjoy your favourite moments on a bigger screen with ease. Storage Share lets you stream photos, videos and more from your Galaxy devices directly to your TV. With automatic detection of nearby devices, sharing content across Samsung devices feels seamless and effortless

Manage energy with intelligent analysis

AI Energy Mode

Make energy management easy with SmartThings. By turning on AI Energy Mode, it auto-detects surrounding light levels and analyses usage behaviors to adjust the brightness. It also analyses the content scene-by-scene to subtly adjust brightness and help manage energy consumption where possible.

Transform your TV into a karaoke stage

Karaoke

Transform your TV into a karaoke stage, with your phone as the mic or wireless microphones. Start singing with friends and family, filling your living room with fun, energy and lively entertainment

Charge it with light

SolarCell Remote

With a solar panel on its back, our SolarCell Remote is charged by light — no need for disposable batteries. And with smart features like a built-in microphone and voice assistant, this remote is innovative in more ways than one.