Unconditionally beautiful

Designed for every place, at every moment, from every angle

This is 2022 Samsung Lifestyle TV. The Serif

Your home, unlimited possibility

360 All Round Design

The Matte Display drastically reduces light reflections on The Serif so you can fully enjoy what you're watching.

Minimal glare, maximum joy

Matte Display

The Matte Display drastically reduces light reflections on The Serif so you can fully enjoy what you're watching.

Beautiful in every place

Detachable stand

Place The Serif literally anywhere in the room. The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.

With stand

Without stand

See the world in QLED Technology

100% Colour Volume & HDR 10+

Samsung's Quantum Dot technology uses nano-sized Quantum Dots to produce 100% Colour Volume to give you realistic visuals even if the scene may be overly bright or dark. HDR 10+ analyzes each scene frame by frame to adjust the brightness level for optimal portrayal.

Serif Design

By Ronan & Erwan Bouroullec

''I' Shape Design

The iconic "I" shape of The Serif, designed by Ronan & Erwan Bouroullec, turns it into a statement piece in a way that no other TV can..

Unique inspiration for your space

Ronan & Erwan Bouroullec Design

A closeup of the upper and lower part of The Serif's design is on display to show the †I' shape.

Aesthetically beautiful colour

Two Colours

A closeup of the upper and lower part of The Serif's design is on display to show the †I' shape.

Ambient Mode

Exclusive patterns

Created by Ronan & Erwan Bouroullec

The Bouroullec's exclusive patterns in Ambient Mode were inspired by natural world and around us such as a beautiful leaf and a textured fabric.

Match your home vide

Various options


The smart way to access your favorite content

USA Smart Hub

Discover your favorite movies, TV shows, games and ambient screens all in one place.

Mirror your mobile device

Mobile Mirroring

Stream content straight from your phone, with SmartThings app for Android and iOS, or AirPlay for Apple devices.

Just tap to mirror

Tap View

Whatever you were watching on your mobile device can be placed on your TV screen with just a quick tap on The Serif.

Split your screen and do more

Multi View

Watch what's on your TV and your mobile on the same screen at the same time. Simply add up contents to watch simultaneously and make your own combination of screens.


Simple connectivity


When you need some music, just place your mobile device on top of The Serif. Now you can stream music from your mobile on The Serif.

Get answers on The Serif

Voice Assistant

Choose Samsung Bixby to find and control entertainment, your home and more.

Easier control, greener future

SolarCell Remote

Say goodbye to disposable batteries with the SolarCell remote that charges with sunlight and indoor lights.

Pre-order Samsung The Serif, B Series

The Serif available sizes: 55" and 65"

Please claim the following Pre-order discount voucher and show the voucher from your phone while you pay for The Serif.

65" Pre-order Discount Voucher $400

Claim Discount voucher

55" Pre-order Discount Voucher $300

Special launching price will only be released in our product demonstration. Visit us now.

Invest in Samsung High-end products only from professional channel with Full-Range of Samsung display and comprehensive product demonstration, Getit.

You are fully protected by Samsung Price Matching Policy for this Series.

We give you $300 discount voucher for the price that we matched

Learn More

The Serif? Meet Angus Neo

The co founder of Getit.com.bn, Angus is dedicated to the wellness of each and every person who walks through the door. Angus has been in Samsung distribution and marketing for 20 years in Brunei. In Getit, we don't really believe the purchase of Samsung home entertainment is solely based on PRICING. We believe a personalised service to make customers understand what and why buy this Samsung product.

The formation of www.angusadvises.com is to offer more added value to you. It is your personal assistant to advise while coming to the purchase of home entertainment product.

No obligation to purchase from Getit. We are happy to share with you a list of options to entertainment solution by Samsung  

Schedule a consultation section with Angus online and offline.

WhatsApp Angus Neo now